No, Asian giant hornets aren’t out to kill us. But, their memes provide a good jumping-off point for a context marketing discussion. In recent weeks, I’ve be...

Wondering about how context marketing can work for you? This infographic will clue you in. #contextmarketing#contentmarketing#contentcreation For assistance ...

This timeline infographic explains all.

Blogging requires planning, consistency and time. It's also an important cornerstone of your content marketing efforts. Let me get this up front. Blogging ab...

This pup knows the art of creating effective content, and can teach us something about it. We can learn something about content creation and marketing . . . ...

It's been mentioned, more than once, that social media is coming into its own during COVID-19. People are, for the most part, homebound, and want something t...

Your content's format is as important as what your content says. You already know that continued content creation and delivery during the COVID-19 outbreak i...

Plaza Theatre Company and content delivery during COVID-19 COVID-19-generated stay-at-home mandates are impacting business operations across many industries....

Social media, the news and your in-box are focused on one thing: COVID-19. Plenty of stories abound abouot coronavirus symptoms and spread. And, given that t...

I’ve been involved with writing and content creation for many years and, through the decades, I’ve learned one thing. Specifically, when the economy takes a ...

Commercial real estate is largely a person-to-person business. Representatives of companies negotiate with each other to buy land, develop property and buy a...

#holidays2018 #contentmanagement #contentmarketing #contentdevelopment We’re in the final month of 2018, and your schedule is likely packed with parties, sho...

Infographics are great ways to present content in a different and compelling way. But these visual representations require more than slapping a bunch of imag...

Sooner or later, while you build your content plan, one huge question emerges: Do you need an e-book? This is a fairly simple question that evokes a lot of c...

Mention the words "content marketing" to a Standard Someone, and the response might be, "I can write my own press releases," or "I studied English in high sc...

By Dave Sorter The temptation is there. It’s low-hanging fruit. Everybody’s talking about it, so why not reference it in your content? The “it” is the curren...

We live in a small town near Fort Worth, TX. Every so often, a new restaurant opens. And, within six months to a year, it shuts down. It has little to do wit...

By Amy Sorter We recently spent time at the “Everything: Content & Social 2018” conference. We obtained insights on topics ranging from more effective conten...

Dave worked as a DJ in college, and still likes to keep up with the latest in all kinds of music. In fact, he's even found a perfect song for The WordSorter...