Amy SorterJul 8, 20206 minNews You Can Use? Newsjacking as Content StrategyWhen used correctly, matching your content with current news or trends can help increase your brand's visibility, and position you as a c...
Amy SorterJun 11, 20205 minListicles: The Checklist of the Blog WorldIf you have information that can be divided into paragraphs, complete with bullets and numbers, the listicle blog format might be just ri...
Amy SorterJun 5, 20207 min5 Actions that Can Sour Media RelationshipsReporters, editors and producers need information from businesses and PR professionals to support print, video and audio content. However...
Amy SorterMay 26, 20209 minMurder Hornets and Context Marketing: What it Means for Your Content EffortsNo, Asian giant hornets aren’t out to kill us. But, their memes provide a good jumping-off point for a context marketing discussion. In r...
Amy SorterMay 26, 20201 minContext Marketing: Nuts & BoltsWondering about how context marketing can work for you? This infographic will clue you in. #contextmarketing#contentmarketing#contentcrea...
Amy SorterApr 30, 20204 minWhy Blog for Business? Five ReasonsBlogging requires planning, consistency and time. It's also an important cornerstone of your content marketing efforts. Let me get this u...
Amy SorterApr 20, 20203 minContent Lessons from My DogThis pup knows the art of creating effective content, and can teach us something about it. We can learn something about content creation ...
Amy SorterApr 14, 20201 minWhich Social Media Should You Use?It's been mentioned, more than once, that social media is coming into its own during COVID-19. People are, for the most part, homebound, ...
Amy SorterApr 7, 20203 minConsidering Content Formats for Continued MessagingYour content's format is as important as what your content says. You already know that continued content creation and delivery during the...
Amy SorterApr 3, 20203 minThe Show Must Go On: Live Theater, Content and CoronavirusPlaza Theatre Company and content delivery during COVID-19 COVID-19-generated stay-at-home mandates are impacting business operations acr...
Amy SorterMar 26, 20203 minCoronavirus-Specific Content TopicsSocial media, the news and your in-box are focused on one thing: COVID-19. Plenty of stories abound abouot coronavirus symptoms and sprea...
Amy SorterMar 26, 20203 minFour Reasons to Increase Content Amid COVID-19I’ve been involved with writing and content creation for many years and, through the decades, I’ve learned one thing. Specifically, when ...
Dave SorterDec 14, 20183 minHow to Generate CRE Revenue through Content MarketingCommercial real estate is largely a person-to-person business. Representatives of companies negotiate with each other to buy land, develo...
Amy SorterDec 3, 20182 min’Tis the Season to be Blogging#holidays2018 #contentmanagement #contentmarketing #contentdevelopment We’re in the final month of 2018, and your schedule is likely pack...
Amy SorterNov 13, 20181 minFive "Must Haves" for your Next InfographicInfographics are great ways to present content in a different and compelling way. But these visual representations require more than slap...
Amy SorterNov 8, 20183 minDo you REALLY Need That E-book?Sooner or later, while you build your content plan, one huge question emerges: Do you need an e-book? This is a fairly simple question th...
Amy SorterSep 24, 20181 minYes You DO Need Content Marketing Mention the words "content marketing" to a Standard Someone, and the response might be, "I can write my own press releases," or "I studie...
Dave SorterSep 24, 20183 minResist Temptation: Skip the PoliticsBy Dave Sorter The temptation is there. It’s low-hanging fruit. Everybody’s talking about it, so why not reference it in your content? Th...
Amy SorterAug 31, 20182 minIf You Build It, Will They Come? Probably NotWe live in a small town near Fort Worth, TX. Every so often, a new restaurant opens. And, within six months to a year, it shuts down. It ...
